This premium skincare range for new mothers, mothers to be and babies, uses the minimum of ingredients.
We created a comprehensive brand identity symbolising motherhood and the essence of the product range in both a graphic and emotive context.
We worked with the client to establish their core brand message of ‘minimum ingredient = maximum results’ which led us to develop the Bloom and Blossom number sequence that became an integral part of the design.
The adult and baby ranges were differentiated through the use of a soft colour palette for the baby products and monochrome for the mothers.
This projected was completed whilst I was at Marmalade London.